The traditional festival season in Northern Ireland is drawing to a close, with school terms beginning and evening activities winding down.
Industry representatives describe the current economic climate as challenging, citing compressed profit margins across the sector.
While demand for accommodation remains robust, occupancy rates have remained steady due to an oversupply of available hotel rooms.
Hospitality Ulster's Colin Neill confirms that major events remain the primary driver for growth within the industry.
Data from NISRA indicates July achieved a record high for room sales, with approximately 40,000 more bookings than the previous year.
The annual Wake the Giant festival in Warrenpoint attracted an estimated increase of 5,000 attendees to reach nearly 25,000 participants.
Two significant gatherings scheduled include Eats & Beats in Newcastle and the Food & Cider Weekend in Armagh.
Recent discussions at Westminster addressed the disparity between Northern Ireland's hospitality tax rates and those in the Republic of Ireland.
Life Adventure Centre in Castlewellan was among the businesses participating in the relevant tax relief scheme.
Tourism NI has stated that most enterprises remain optimistic about future prospects despite current pressures.