American e-commerce company eBay announces it will acquire Depop from Etsy for $1.2 billion, merging two of the largest secondhand e-commerce platforms in the world

American e-commerce company eBay announces it will acquire Depop from Etsy for $1.2 billion, merging two of the largest secondhand e-commerce platforms in the world.

By Belfast Herald Staff Reporter1 min read

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eBay announced on February 18, 2026, that it would acquire Depop from Etsy for $1.2 billion, merging two major secondhand e-commerce platforms. The acquisition was driven by Depop’s strong performance, including $1 billion in annual gross merchandise sales reported for 2025.

The deal reflects the growing value of the global secondhand apparel market, projected to reach $367 billion by 2029. Online resale accounted for 88% of all resale spending in 2024 and grew eight times faster than the broader retail clothing sector.

eBay cited Depop’s trusted, social-forward marketplace and momentum in pre-loved fashion as key factors in the acquisition. The move follows a trend of consolidation in the resale sector, with megaplatforms increasingly dominating a landscape once defined by diverse smaller platforms.