A group of armed individuals intercepted a Lamborghini SUV in Zapopan, Jalisco, during the afternoon. The attackers opened fire on the vehicle and a separate bodyguard car for several minutes.
The driver, local businessman Alberto Valencia, his 16-year-old daughter, and one bodyguard were confirmed dead. Four additional bodyguards sustained injuries, with one reported in critical condition.
Authorities recovered the damaged Lamborghini Urus and a GMC Yukon used in the attack. Video circulating online appears to show at least seven gunmen, some armed with high-powered rifles, fleeing after the assault.